WeChat Mini Programs for Student Accommodation & PBSA Brands

What is a WeChat Mini Program?

A light-weight, ‘Instant’ App, embedded in WeChat to allow brands to connect directly with Chinese Students

High User Relevance (Embedded within WeChat)

Builds brand trust and an easy way for Chinese Students to transact with International Brands

Fast & Flexible

Very easy for Chinese Students to access & use

Very Cost Effective

No ICP license (permit required to operate a website in China), hosting or server requirements

Challenges in Attracting Direct Chinese Bookings

Poor Customer Journey

Slow website Performance in China

No Presence of Key Chinese Platforms (such as WeChat)

Current Platforms Not Suitable to Convert Marketing Leads

Sales Leakage to Marketplaces

No Brand Ownership

China Marketing Agency working alone with limited Transparency on ROI

Fragmented Service

How is the WeChat Mini Program going to help your Business?

Increase Direct Leads cutting out the middleman saving cost on Commission

Own your Followers, Brand & Integrate into your Booking Process & Systems

Easy to use CMS in English & Chinese

Personalised Mini Program Designs & Customer Journey

Affordable Monthly Pricing

A Turnkey Solution

Full ROI visibility through tracking and data management

Collect useful Data & Measure your Marketing

Manage Your Content. Control Your Brand

Branded Content Management

Bilingual content management to give all stakeholders visibility of your brand content.

Control Permissions at Scale

Give your Marketing, Sales & Service team the tools they need whilst maintaining control & security

Easy Mini Program Control

Control your WeChat Mini Program permissions & settings from an easy to understand dashboard avoiding the complexity of WeChat's own Chinese systems.

Enquiry Management

See the status of all enquiries and feed data to your CRM. Create waiting lists when all inventory has been taken.

Brand Control Over Templates

Maintain brand consistency across all your WeChat Mini Program touch-points with logos, colours and graphic devices.

CRM & Marketing Integrations

Automate customer and inventory data flows across your key corporate platforms.

Create Market-Leading Customer Experiences

Custom Branded Content Pages

Delivering your content through a consistent on brand experience.

Live & Automated Chat

Interact with your Chinese customers in real time.

Customisable Enquiry Forms

Convert your Chinese visitors into leads and gain sales momentum.

Social Sharing

Let Chinese Students share your WeChat Mini Program to friends & extend the reach of your brand.

QR Codes

Create an offline-to-online connection in advertising and student housing.

WeChat Pay

Complete the seamless sales transaction without interruption and avoid currency challenges for your Chinese customers.

Measure ROI & Gain Customer Insights

Data Ownership

Keep control of your customer and WeChat Mini Program data while we simplify it's management that can be viewed on your Viva City dashboard.

Gain Customer Insights

See which campaigns are driving visitors, leads and sales. Track the growth of your WeChat Mini Program.

WeChat Mini Programs for Student Accommodation & PBSA Brands